Skin Longevity Beauty Brand LNGVTY Raises ₹5 Crore in Seed Funding Led by Rukam Capital

Introduction

Mumbai-based skin longevity beauty brand LNGVTY has raised ₹5 crore in a seed funding round led by early-stage venture capital firm Rukam Capital, with participation from several angel investors. The freshly raised capital will go toward strengthening the company’s direct-to-consumer marketing, expanding its product portfolio, investing in research and innovation, and building out its founding team as it pushes for growth across India’s fast-changing skincare market. The investment lands at a time when Indian consumers are increasingly leaning toward science-backed, preventive skincare that focuses on long term skin health rather than quick fixes.

Main Details

This fresh round of funding is an important milestone for LNGVTY, a skincare startup carving out space in the emerging skin longevity category. Unlike conventional skincare brands that mostly chase cosmetic improvements, LNGVTY is built around supporting the skin’s own biological processes to encourage long-term regeneration, repair, and resilience.

According to the company, the ₹5 crore raised will be spread across a few key growth areas. A good chunk of the funding will go toward strengthening its direct-to-consumer marketing and expanding how it acquires new customers. With online beauty and personal care sales continuing to pick up pace in India, the company plans to build brand visibility and reach more people through digital channels.

LNGVTY also plans to widen its product portfolio by rolling out new skincare solutions backed by scientific research. Alongside that, the startup wants to invest heavily in research and development to sharpen product effectiveness and innovation, while also growing its founding team to support the business as it scales.

This funding reflects growing investor confidence in India’s premium skincare space, especially in brands that stand apart through evidence-based formulations and clinically validated products.

Company Statement

Speaking about the funding, Nishit Ratthe, Founder of LNGVTY, said the company was built to change how consumers think about skincare, shifting the focus toward long term skin health instead of temporary cosmetic results.

He shared that he cares about the beauty category too much to watch it settle for mediocrity, and that he believes longevity is the true purpose of beauty. He pointed out that skin is a regenerative organ, yet most skincare treats it like a surface to simply coat, and that LNGVTY was built to help skin do a better job of regenerating itself.

His comments reflect the startup’s overall philosophy, one that looks at the biological foundations of healthy skin rather than just masking visible concerns.

Archana Jahagirdar, Founder and Managing Partner of Rukam Capital, also spoke about the shifting dynamics of India’s skincare market and what drew the firm to this investment.

She noted that India’s skincare market is entering a new phase, with consumers increasingly looking for science backed products that actually deliver long term results. With the market expected to nearly double over the next decade, she said there’s a real opportunity for brands built on strong scientific foundations. She added that LNGVTY stood out because of its biology-first approach, clinically backed products, and Nishit’s deep understanding of the beauty industry.

She said these factors gave Rukam Capital the conviction to back the startup at this early stage.

Product Portfolio and Innovation

Founded by Nishit Ratthe, LNGVTY is built around the idea of skin longevity, a category that’s quickly gaining traction within the global beauty and personal care industry.

The company’s flagship offering, Skin Longevity System 5, is designed around five biological pathways tied to skin renewal, repair, and resilience. Rather than offering quick cosmetic fixes, the system follows a structured 75 day skincare protocol meant to support long term improvements in skin health.

According to the company, the formulation has gone through independent third party testing, which reinforces its focus on scientific validation and evidence-based skincare.

The current product lineup includes three specialized serums, each targeting a different skincare concern:

• Acne and blemish control
• Dark spots and pore refinement
• Deep hydration and skin radiance

All three products share a common biological formulation designed to support skin regeneration while maintaining overall skin health over time.

The company believes this biology-first approach is what sets it apart from traditional skincare brands that mostly focus on surface-level cosmetic treatments.

Market Impact

LNGVTY’s latest funding round comes as India’s skincare industry goes through significant change.

Consumers are moving away from generic beauty products and turning toward scientifically developed skincare that emphasizes prevention, long-term wellness, and clinically proven ingredients. Rising disposable incomes, growing awareness around dermatological health, and increasing demand for premium beauty products are all adding fuel to this shift.

According to market estimates cited by the company, India’s skincare market was valued at more than $9 billion in 2025 and is expected to grow to around $18.4 billion by 2034.

This growth is being driven by a few key factors, including:

• Premiumisation of beauty products
• Growing consumer awareness about skin health
• Increased demand for clinically validated formulations
• Expansion of online beauty retail channels
• Rising adoption of preventive skincare routines

Industry experts believe the skin longevity segment could turn into one of the fastest-growing categories in India’s beauty market as more consumers prioritize long-term skin health over short term cosmetic touch-ups.

For investors, LNGVTY represents a chance to be part of an emerging premium skincare category grounded in scientific research and innovation.

Background

LNGVTY is a Mumbai based skincare startup founded by Nishit Ratthe with the goal of redefining skincare through biological science and regenerative skin health.

The company focuses on building products that improve the skin’s natural ability to repair and renew itself, rather than relying on surface level cosmetic treatments.

Its debut platform, Skin Longevity System 5, was developed around five biological pathways tied to skin resilience and regeneration. The company says its products have gone through independent testing under a structured 75 day usage protocol to check their effectiveness.

The startup mainly runs on a direct to consumer business model, which lets it engage directly with customers while picking up useful insights for future product development.

Backed by Rukam Capital and a group of angel investors, LNGVTY now plans to expand its presence across India while continuing to invest in product innovation and scientific research.

Conclusion

LNGVTY’s ₹5 crore seed funding round is an important step in the company’s plan to become a leading name in India’s emerging skin longevity segment. With backing from Rukam Capital and angel investors, the startup is in a good position to expand its product portfolio, strengthen how it acquires customers, and invest in more advanced skincare research.

As India’s skincare industry moves toward evidence-based and preventive solutions, LNGVTY is looking to tap into growing consumer demand for scientifically validated products that support long-term skin health. This latest investment is expected to speed up the company’s growth while staying true to its mission of bringing biology-first skincare innovation to Indian consumers.